Smart packaging: NFC stand-up pouches

Transform your packaging into a smart platform. Connect your product directly to the online world. PouchDirect introduces the NFC pouch. You instantly claim attention on the retail shelf. As Europe's leading packaging expert with over fifteen years of experience, we make this technology accessible to every business. Boost your brand and protect your market position.

What exactly is an NFC pouch?

NFC means Near Field Communication. You know this technology from contactless mobile payments. We embed an ultra thin chip invisibly into the material of your pouch. Your customer scans the bag and immediately watches a video, reads a manual or accesses a promotion. This creates a strong bond with your target audience.

Smart opportunities for every sector

The chip works at a short distance. This makes the technology perfect for product level interactions:

Marketing: Share recipes, certificates of authenticity or storage advice.
Logistics: Scan individual bags in the warehouse for flawless shipping.
Pharmacy: Verify the authenticity and shelf life of medicines with one single scan before the user opens the bag.
Convenience: Offer digital manuals and save valuable space on your design.

The chip weighs almost nothing and adds no volume. This addition preserves the 100% recyclable mono material properties of your chosen packaging. It keeps your business fully PPWR ready.

Near-Field Communication in stand-up pouches

Tips for a perfect design

We pay attention to the smallest details during the creation of your smart packaging:

The perfect position: Our machines seal the pouches with heat between 130 and 160 degrees Celsius. We always place the NFC chip at a safe distance from the seal edges and the zipper. The technology remains fully operational and safe.
Guide your customer: Place a clear icon in your artwork. The user exactly knows the right spot for the scan. We gladly advise you with a smile about the absolute best location for a perfect result.

✔ Free delivery on orders over £460.00

✔ Order before 15:00? Dispatched today

✔ Largest stock in Europe

Direct start or custom made?

The quick route

Pouches from stock

Order from our large stock of blank stand-up pouches. Perfect for start-ups and small businesses. Available from 100 pieces.

The specialist route

Custom made pouches

Design a stand-up pouch exactly the way you want and have the stand-up pouches printed completely in your own style. High-quality printing, available from 5,000 pieces.

Talk to a specialist

Would you like to know how this technology works for your specific product? Our experts would be happy to advise you on the best technical solution. Please get in touch via this form. Or:

Call us: +31 (0)85 486 5240
Email us: [email protected]

Frequently asked questions

No. Almost every smartphone recognizes the chip automatically. Your customer opens the information directly in the browser. This works simple and fast.

Absolutely. We place the chip smartly in the foil, safely away from the hot seal edges. You fill and close the bags effortlessly with your own equipment. The technology does its job flawlessly afterwards.

Yes, choose a dynamic link in that case. You easily adjust the destination of the scan in your own dashboard. You replace a promotion without wasting your packaging.

We custom make these smart pouches starting at 5000 pieces. Looking for a smaller start? Order unprinted bags from 100 pieces out of our stock of 600 products. You simply add an NFC sticker yourself.

Yes. The NFC chip weighs almost nothing and leaves the recycling process of the pouch completely intact. You keep the sustainable properties of your chosen material.