The PPWR (Regulation EU 2025/40) stands for the Packaging and Packaging Waste Regulation. It is the latest European packaging law, specifically created to make packaging rules stricter and much more consistent across Europe. A crucial part of this new legislation is Article 5, which focuses heavily on so-called 'substances of concern', such as heavy metals and PFAS. These specific rules will officially come into effect on August 12, 2026. From that day forward, they will apply directly and without any exceptions across all EU Member States.